Friday, November 16, 2007

Cradle to Cradle "Stuff"?


Well, it may not be perfect, but the BioMoGo shoe from Brooks Sports is pretty darn cool. It was interesting to note that the news made it around the web pretty quickly, with the post on CSRWire coming up first yesterday, but now not even on the same page with the premier listing from SocialFunds on the Google search. of course Social Funds is just passing along the CSRWire Content.

Toyota took a bit of a knock from the Economist this week, A wobble on the road to the top. The magazine did not appear enchanted with the publicity stunt at the Tokyo Auto Show last month. The interesting undertone of the article was Toyota's commitment to being socially responsible becoming a bit of a liability. Yes, the article called out the quality problems with the new Camry and the Tundra, but what struck me was the way the author called them on the carpet for not being as green as they could be. The main point being that some Prius owners joined demonstrations to protest Toyota's "betrayal" for aligning with the Big Three to resist the proposed raising of the CAFE mileage standards to a fleet average of 35 mpg. Guess what? They still want to sell their big trucks in the US, with GM and Ford are on the ropes (GM is showing glimmers of innovation with the Volt and is managing to fool some of us with their FlexFuel Ethanol ads). I suppose we still want to do the "A Ha! Got you!" to the Corporations...and why not?

Recycline has made another addition to their line of recycled plastic housewares, focusing on kicthen and bath. I had the opportunity to see these items as they were hitting the street at the local Boston Cleantech Netimpact dinner earlier this week. I'm not much of a cook, but I did note that the items "felt" good. They were not flimsy nor were they too heavy. The strainer appeared to be well designed to include handles as well as tapered sections for pouring out the contents. The Preserve line now includes cutting boards, strainers, and resealable bowls of recycled plastic and environment friendly resin-coated post consumer paper cutting boards. Visti Whole Foods Markets to check them out (sorry! No Pacific NW yet).

With a nod to last weekend's BGI internsive at which we discussed Tsinghua Unisplendour Taihetong Envirotech as our accounting case study, along with our online class discussion about social justice and base of the pyramid business models, I found this article, How to make the perfect compost lavatory, interesting. There is so much opportunity for local community growth in developing countries if we look at people differently, perhaps taking off the pity lens and using the encouragement and opportunity lens.

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