Coca-Cola Enterprises Chairman & CEO John Brock Carter Roberts, World Wildlife Fund President & Chief Executive Officer commented on the challenges facing the adoption of sustainability and the unique partnerships evolving to attack the climate change crisis. Coke & the WWF were not working closely together five years ago, and they commented that the fact that they are now is an amazing evolution. My main takeaway; companies are making commitments; they are moving in the right direction, yet the conversation still seems to be about how to be "less bad". We are in the business of selling more stuff, and that stuff has an impact, no matter what. I was noticing the presentation styles, something any good business school student should do; low on text, high on images and graphics...tell a story, I liked that.
When will we make the jump to creating less stuff with more value?
I am impressed at the breadth of topics available to the would be change agent. Session One was an understatement; there were 18 topics in 5 tracks from Social Entrepreneurship to Corporate Impact withing the session. I decided to join the President & Founder of Quaking Aspen at the session entitled "The Value Proposition of CSR and how it Affects the Bottom Line". Panelists included:
- Brian Back of Sustainable Industries
- Cheri Chastain of Sierra Nevada Brewing
- R. Paul Herman of HIP Investor
- Mitch Jackson of FedEx
Rushing...gotta head to another session "Looking Inward: Why Internal Sustainability Communications Matter"...