Monday, January 12, 2009

Frank Carpenito named President/Chief Operating Officer of Dancing Deer Baking Company


I took this news right from Dancing Deer's newsletter. Love the company and send their products as gifts around the holiday. It is great to see a company expanding to offer more jobs in an economically challenged part of Boston.

BOSTON, Mass., Jan 7, 2009 – After a year-long search, Trish Karter, CEO/Founder of Dancing Deer Baking Company, is pleased to welcome Frank Carpenito as the Company’s new President/COO. Carpenito, who joined the Company in early December, has assumed responsibility for running Dancing Deer’s day-to-day business operations, while Karter focuses her energies on strategy, branding, marketing and product development.

Most recently, Carpenito was CEO of Fairfield Farm Kitchens, a national manufacturer of branded frozen/refrigerated entrees, baked goods and soups. During his six-year tenure at Fairfield Farm Kitchens, Carpenito took a well-respected, but regional operation to the national level by securing very broad retail and food service distribution of the Company’s products. He was also successful in launching an organic food business under the Moosewood and Organic Classics brand labels, and more than doubled the size of the total business before it was sold to Blue Marble Brands, a division of $3.5 billion United Natural Foods (NASDAQ: UNFI). Carpenito’s broad food industry experience includes having been General Manager of a $125 million division of PepsiCo and President of a $450 million operating division of UNFI. He also had two engagements in e-commerce with Internet Capital Group, the latter resulting in the successful restructure and sale of a $35 million web-based marketplace for branded consumer products. Carpenito’s career in food/consumer products was launched at Procter & Gamble.

Critical to both Karter and Carpenito, was to ensure that the two are completely aligned on the vision and mission of Dancing Deer. The Company seeks to be not only the leading all-natural packaged baked goods brand, but to continue to lead with a double bottom line mission of creating positive social change and expanding the company’s environmentally and socially progressive practices. According to Karter, “I was impressed by Frank’s resume of course, and also by his values and commitment to our mission, which was a non-negotiable for me. He and I are pretty much a perfect complement and match of skill sets and interests. But what sealed the deal was the extraordinary high praise from the many people Frank has worked with, at all levels, throughout his career. He has a reputation for being a results-oriented operator, terrific collaborator, a straight shooter, and an excellent manager and mentor.”

Dancing Deer relocated in November to a new 50,000 SF state-of-the-art facility in the Boston borough of Hyde Park, consolidating three separate locations under one roof and quadrupling capacity. The move enables Dancing Deer to push forward on systems and new capabilities as it pursues its aggressive growth plans in the retail/wholesale, food service and direct-to-consumer channels. The Company is also now positioned to take on sizable programs for major customers.

Frank holds a degree from Boston College in Management, where he also serves as a mentor in the Graduate School of Management for students considering careers in the food/beverage and consumer products industries. He also considers himself an avid Dancing Deer consumer.

2 comments:

Graham Sinclair said...

Your blogging shows persistence, a critical success factor, no? Your photo has you looking tired, hope the espressos help. Check out and link to SRI-Extra when you get a moment.
GS

Wayne Maceyka said...

Thanks for reading, and good comment about my photo, I did not look at it that way. Is the SRI-Extra newly revised? It looks different that I remember it.